At Eleanor Johnson Jewellery, every design begins with a promise: to create beauty with conscience. My pieces are not fast fashion — they are high-quality, sustainable jewels made to last a lifetime. Each ring, pendant or earring is designed as a modern heirloom: meant to be touched, worn, loved, and passed on to future generations.

All my jewellery is handmade in my home in the Forest of Dean using the ancient technique of lost-wax casting, with support from a trusted casting house in Birmingham. I create both custom jewellery and upcycled jewellery, alongside one-of-a-kind and made-to-order designs. This means every jewel is crafted slowly and meaningfully, with artistry poured into every detail.

I only work with recycled silver and gold, removing the need for new mining, and source gemstones from reputable UK suppliers with long-standing relationships at the mines. While the gemstone industry cannot always guarantee perfect transparency, I make informed choices, selecting stones with the most ethical provenance possible. I also embrace lab-grown gemstones, which are chemically identical to mined stones but come without the same ethical concerns.

For me, sustainability is also about storytelling. By reimagining old gemstones through my upcycling service, or creating custom designs filled with personality, I ensure that jewellery holds meaning, avoids waste, and reflects individuality. Each finished piece is carefully set, polished, and imbued with a little fairytale magic — a jewel to treasure forever.